Saturday, 26 September 2015

Background Details of Last Moyo, Carniege Funded Project Media Studies

South Africa has the biggest number of Internet users in the SADC region which are estimated at 4.6 million.
1. Most people in the country gain access to new ICTs mainly through shared public access points such as cyber cafes, public libraries, and telecentres (Thlabela & Roodt, 2006; Jensen, 2004, Mutula, 2003). Because of a pervasive digital divide due to widespread poverty and a limited telecommunications infrastructure, access to the Internet at home is still very low and limited mainly to the rich. Therefore, public access to the Internet in South Africa is the epicenter of ICTs policies to bridge the digital divide and ensure universal access. Universal access is seen as key to participatory democracy and development for all its 45 million citizens.
2. To achieve this, the country has a well co-ordinated policy of universal access that seeks to create an enabling environment that pools efforts by all state and non-state telecoms players (Voslo, 2005; Thlabela & Roodt; 2006). Through the UniversaL Service and Access Agency of South Africa (USAASA), the government organizes and co-ordinates all national connectivity initiatives that seek to bridge all forms of the digital divide. For example, in 2006 the government and other agencies built a total of 689 cyber cafes in all the 9 provinces of the country so as to enhance shared community access to the Internet.
3.Established telecommunications operators such as Telkom, MTN, Vodacom, Cell C and others also contribute to the Universal Access Fund which is used to generate capital to boost public access levels. Through cyber Cafes, mostly owned by private individuals, municipalities, public agencies, NGOs, and churches, people can access a range of telecommunications services such as the Internet, telephony, faxing, photocopying, and printing services. While government policy may be paying dividends in terms of the roll out of ICTs to communities to ensure physical access, it is not very clear how the political economy of the cybercafé industry is actually influencing access and use patterns.  Consistent access and use depends largely on whether people can afford cyber café charges and on whether cyber café facilities are available and easily accessible in their communities. Again, democracy and development in the country depend largely on what communication and informational resources citizens have access to and most importantly, how they can use them to empower themselves. In addition to the questions of affordability, availability, and accessibility of cyber café services, the research will also study the political economy of local languages and local content and its potential impact on access. The provision of local content on the Internet has been one of the biggest challenges in South Africa. While the South African government has also openly acknowledged the importance of local content online, Unwin (2004, 65), notes that generally in Africa there is ‘very little multimedia content being developed by and for African people, let alone in African languages.’ This research believes that this has a negative impact on the potential impact of public access, especially with regards to the participation of ordinary people. As such, it  will also seek to investigate how local content affects people’s access, uses, and the overall impact of cyber cafes in South Africa.
 Local content refers to ‘the locally owned and adapted knowledge of a community- where the community is defined by its location, language, culture, religion, or other shared interests’ (Ballantyne, 2002; also see Khan 2009; Kariithi, 2003, UNDP Report 1999). In simple terms, local content on the Internet refers to the locally-generated media texts such as news, data, information, video, films, music, e-books, blogs, websites, data bases, etc, that people can access and use in cyber cafes. As Vosloo (2005, 24) explains, the key to local content is that it must be content ‘coming from the local people [and] created by the local community, or taken from external sources and then adapted by the community to meet its needs.’ It does not have to be necessarily in the community’s language, although local and indigenous languages are clearly important.



[1] Statistics are based on the latest figures from the Internet World Statistics, a website that basis its figures from the ITU and NielsenNet ratings. For more about the Internet in South Africa visit the websites of Africa Information Society Initiative (AISI), Economic Commission for Africa (ECA) at http://www.uneca.org/aisi and http://www.unaca.rg/aisi respectively.
[2] South Africa signed the Millennium Development Goals (MDG) in 2000 pledging to eradicate poverty and improve human dignity of its citizens. However, millions of South Africans remain poor and economically marginalized. New ICTs are seen as an opportunity to promote sustainable development through creating platforms for e-heahth, e-education, e-government, etc.
[3] See theDapartment of Communicathons Annual Report(2006)https://www.pinterest.com/lastmoyo/
[4] Local content as used here also refers to any Internet content that is produced under the creative control of South Africans and other African countries. Kariithi (2003:162) adds that apart from the participation of nationals in its production, “local content must be primarily understood by its qualitative relevance, material benefit, and long term contribution to preservation of local cultures and world views.’